The new store falls under the classification exclusive-brand store and will feature its very own 3S service center.
The new store also increased the total number of Motorcentral, bringing up the tally to 6 in Marinduque.
The launch of the new store began with a motorcade spearheaded by the SZR Marinduque Riders.
This was immediately followed by the ribbon cutting ceremony with Motorcentral Business Unit Assistant HeadRandolf Yu and Yamaha Regional Head RechelRocacorba welcoming everyone to the new branch.
Guests also witnessed the ceremonial pinning of the name plate and the unveiling and recital of the Customer covenant, two activities that has become a tradition in Motorcentral.
The opening ceremonies ended with a speech given by Brand manager John Carlo Angeles Oliver.